TSX Broadway Sizzle Reel

Client: TSX Broadway
Production Company: Storytrack
Video Edit/Art Direction: Dana Christian
Motion Design/Graphics: Amy Auman

TSX Broadway, a multi-use building that includes a retail space, a hotel, and the erected Palace Theatre, made their New Year's Eve Times Square debut as construction was nearing completion at the end of 2021. 2022 was a big year for new beginnings following the pandemic. TSX asked Storytrack to document their progress and create a sizzle reel for the event, among other branded content. The teams from TSX, Storytrack and I landed on the theme "Press Play." This became the company's call for the New Year from that year forward.